The Principles of Visual language
Elements of Art:
The visual components of line, shape, form, value (light), colour, space, and texture.
Principles of Art:
The principles of balance, emphasis, movement, proportion, rhythm, unity, and variety.
Moving image production introduces additional dynamics:
movement, time and sound.
Visual culture & visual metaphor
Visual culture:
The aspect of culture expressed in visual images.
Aspects of visual culture
- Mise-en-scene
Staging - Visual metaphor
Also known as analogical juxtaposition. Is an idea, a feeling, or a story represented in an object.
Analogical juxtaposition: a rhetorical and creative technique that places two seemingly unrelated or contrasting concepts side-by-side to highlight deep, structural similarities between them. - Asthetics
- Colour composition
- Rhythm
Critical & Descriptive
Critical is WHY we do it.
Descriptive is WHAT did we do.
Critical writing: super careful conclusion.
We have bias before and after we study but we have to pretend we are not after study.
Tips for critical writing:
Don’t have to write a perfect brief.
Stay structural.
Don’t lose focus.
Efficiency is important, don’t repeat over and over again.